Included in this course
Estimated Length: 2h30m
39 modules across 4 lessons
3 animated videos
5 interactive learning checks
Certificate of Completion
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About this Course
No relationship is more complex - or crucial - to an artist than the one forged with their manager. Because they advise, counsel, and oversee every aspect of an artist’s career, personal managers have a huge impact on their clients’ success or failure in the music industry.
Governing this unique and often challenging relationship is the personal management agreement. It dictates each party’s roles, responsibilities, expectations, and how the income derived from their association will be divided and distributed.
This course provides a comprehensive look into the artist-manager relationship, with a strong focus on the agreement that binds them together. Included is a first-class management agreement you can use for your own purposes, with every clause and what it means for you as an artist (or personal manager) explained in detail.
By the end of this course you will understand these agreements perfectly, knowing exactly what to watch out for in these deals and how to better negotiate the terms of your own management agreement(s).
Governing this unique and often challenging relationship is the personal management agreement. It dictates each party’s roles, responsibilities, expectations, and how the income derived from their association will be divided and distributed.
This course provides a comprehensive look into the artist-manager relationship, with a strong focus on the agreement that binds them together. Included is a first-class management agreement you can use for your own purposes, with every clause and what it means for you as an artist (or personal manager) explained in detail.
By the end of this course you will understand these agreements perfectly, knowing exactly what to watch out for in these deals and how to better negotiate the terms of your own management agreement(s).
What You'll Learn
- To identify what the management agreement does and who uses it
- What to expect from an artist-manager relationship
- Which business terms should be included in your agreement
- How personal managers are compensated
- How to use boilerplate clauses to define the administration, operation, and interpretation of your agreement
Course Breakdown
Introduction: The Course
Lesson 1: The Basics of Talent Management
Lesson 2: The Seven Key Provisions of the Personal Management Agreement
Lesson 3: Deal Terms of the Management Agreement
Lesson 4: Boilerplate Provisions of the Management Agreement
Between the Lines of the Talent Management Agreement
The End
Featured Testimonial
"Unlock your music career's fullest potential with the Creative Intell Academy. Avoid costly legal mistakes, sign smart contracts, and maximize your revenue. As a manager of platinum-selling artists, I confidently endorse the CI Academy. They've got you covered."
Dana Biondi
Manager of $uicideboy$
Inside This Course
Meet the Intells
The music industry has never been so easy to learn! The Intells is an animated series that teaches the real business of music through storytelling. Each episode breaks industry topics down into fun, easy-to-digest segments that can be watched individually or as part of the course content.
Level Up Your Understanding with Interactive Learning Checks
Solidify your knowledge of featured artist agreements with multiple-choice quizzes and drag-and-drop puzzles to help you remember what you've learned in a fun, engaging way.
Contracts You Can Trust
Every Industry Agreement course comes with best-in-class contract templates you can use repeatedly throughout your own career. Built by a braintrust of leading American music attorneys, these are the finest, most thorough music agreements you’ll find anywhere! We give you the contracts – AND the knowledge you need to get the most out of them.
Inside the Real Music Industry
True stories of artists in real-life scenarios, often based on our own personal dealings with them, are peppered throughout this course.
Trusted By
Songwriters, Producers, Managers, Industry Executives and Lawyers
“For anyone wanting to get into the music industry, the Creative Intell Academy courses are the best to take. If you’re an artist, writer, producer or manager, this will change the game and the way you operate.”
Austin Rosen
co-manager of Post Malone
" The more informed the producer is on how the business works, the easier it is to manage their career. Creative Intell Academy takes complex legal concepts, breaks them down, and makes them easy to understand. We recommend all of our clients take these courses now."
Lucas Keller
President/Founder of Milk & Honey
"Unlock your music career's fullest potential with the Creative Intell Academy. Avoid costly legal mistakes, sign smart contracts, and maximize your revenue. As a manager of platinum-selling artists, I confidently endorse the CI Academy. They've got you covered."
Dana Biondi
manager of $uicideboy$
